Press release |


BEITEN BURKHARDT advises My Media Group on Acquisition of a Majority Stake in Peak Ace AG

Berlin, 31 January 2019 - My Media Group, France’s leading independent consulting and media buying group, acquired a 51% majority share in Peak Ace AG, Germany’s leading independent performance marketing agency operating in over 20 languages.

With this acquisition, My Media Group takes on a new, international dimension, allowing them to offer their clients truly global campaigns and strategies and thus unlocking new markets and advantageous opportunities to scale internationally.

The international commercial law firm BEITEN BURKHARDT has advised My Media Group on the acquisition of the majority stake in Peak Ace AG in all legal aspects. The parties have agreed not to disclose the Transaction volume.

My Media Group is a media company with more than 500 clients, for whom it manages more than 1 billion euros worth of media space each year. Leader in the development of a media strategy directly oriented towards customer acquisition, the company is particularly active in e-commerce, where it has a market share of more than 40% among pure players, with references like Trivago, Groupon, Just Eat and Vistaprint.

With 130 employees, My Media Group has successfully completed several acquisitions that have successively integrated Mediatop, Geo Vista, Libre et Change, Synodiance and Pygmalion Media. Becoming a reference player in this market in just a few years, My Media Group intends to accelerate its development, with the group’s strategy based both on its organic growth prospects and on an ambitious external growth strategy in France and internationally.

Established in 2007, Peak Ace is an international performance marketing agency headquar-tered in Berlin, Germany. With more than 110 employees, Peak Ace implements campaigns in over 20 languages at native Speaker level. With its technology-driven approach, Peak Ace is a one-stop shop for highly flexible, data-driven solutions for all relevant performance marketing channels. Consequently, the agency helps customers to significantly optimise their marketing budgets, thus making them more profitable and efficient.

Peak Ace’s core business is performance marketing which includes services in paid advertising (PPC), organic search (SEO), content marketing and marketing technologies such as conversion rate optimisation and digital analytics. Its award-winning, innovative campaigns have been recognised multiple times by the European Search Awards, having been the recipient of the prestigious “Best SEO Campaign” award. Likewise, at the Drum Search Awards, Peak Ace not only won “Best Use of Data” but was also honoured with the “Grand Prix” for its work. Working closely with world-renowned brands such as Airbnb, SEPHORA, OTTO Group and A&O Hotels and Hostels, Peak Ace has established itself as a confident market-leader thanks to its dedication to consistently delivering excellence.

Advisor to My Media Group:

BEITEN BURKHARDT: Partner Dr Christian von Wistinghausen (lead partner), Associates Tassilo Klesen, Lelu Li and Dr Florian Böhm (all Corporate/M&A, Berlin) as well as Partners Dr Rainer Bierwagen (Antitrust Law, Brussels), Christian Schenk (Tax, Dusseldorf), Julia Alexandra Schütte (Labour & Employment Law, Berlin), Rainer Süßmann (Corporate/M&A, Frankfurt), Laureen Lee (IP/IT/Media, Munich) and Associate Christoph Heinrich (Antitrust Law, Munich).

CONTACT

Dr Christian von Wistinghausen
Phone: +49 30 26 471 - 351
E-mail: Christian.Wistinghausen@bblaw.com

Public Relations
Frauke Reuther
Phone: +49 69  75 60 95–570
E-mail: Frauke.Reuther@bblaw.com


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Experts

Dr. Christian_von Wistinghausen_Experte_BEITEN_BURKHARDT

Dr Christian von Wistinghausen

Lawyer, LL.M.

Partner

Dr. Rainer_Bierwagen_Experte_BEITEN_BURKHARDT

Dr Rainer Bierwagen

Lawyer

Partner

Christian_Schenk_Experte_BEITEN_BURKHARDT

Christian Schenk

Tax Advisor

Partner

Julia Alexandra_Schütte_Experte_BEITEN_BURKHARDT

Julia Alexandra Schütte

Lawyer, Licensed Specialist for Labour Law

Partner

Rainer_Süßmann_Experte_BEITEN_BURKHARDT

Rainer Süßmann

Lawyer

Partner

Laureen_Lee_Experte_BEITEN_BURKHARDT

Laureen Lee

Lawyer

Partner

 Tassilo_Klesen_Experte_BEITEN_BURKHARDT

Tassilo Klesen

Lawyer

Lelu Li_Experte_BEITEN_BURKHARDT

Lelu Li

Rechtsanwältin

Dr. Florian_Böhm_Experte_BEITEN_BURKHARDT

Dr Florian Böhm

Lawyer

Christoph_Heinrich_Experte_BEITEN_BURKHARDT

Christoph Heinrich

Lawyer